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League of California Cities

League Partner Webinar Series 2020

 
Past Webinars
September 23, 2020 1:30 p.m.


Description


Join League Partner, Kaiser Permanente, as they present findings from their recently released playbook entitled, "Planning for the Next Normal at Work."  The playbook was designed to guide employers and businesses through health considerations they will need to address as they safeguard workplaces during the COVID-19 pandemic and prepare to bring employees back to traditional work environments.

 
 
Presenters
Jennifer Castillo, MPH – Workforce Health Consultant, Kaiser Permanente

Brianne Jackson, MPH – Senior Workforce Health Consultant, Kaiser Permanente

PowerPoint Slides
Streaming Webinar 
 
 
June 24, 2020 2 p.m.
Webinar Title Fiber Deployment – A Low Impact Approach
Audience City Staff and Elected Officials
   
Description

Learn all about an innovative and improved way to install fiber with microtrenching – it’s faster,
smaller, and less invasive from start to finish. Microtrenching allows fiber to be installed underground while minimizing disruption to the roadway, traffic flow, and your community

Presenters
Scott Longhurst, Governmental Affairs Manager, Crown Castle International
scott.longhurst@crowncastle.com

John Toccalino, VP Design & Construction, West Region, Crown Castle
john.toccalino@crowncastle.com

Kevin James, President of the LA City Public Works Commission, City of Los Angeles
Kevin.James@lacity.org

Rochelle Swanson, Government Affairs Manager, Crown Castle 
Rochelle.Swanson@crowncastle.com


PowerPoint Slides
Streaming Webinar 


February 7, 2019 2 p.m.
Webinar Title A Path to Energy Helping California Meet Its Energy Goals
Audience City Staff and Elected Officials
Skill Level No experience with social media
Description

This webinar will focus on the personal journey of an elected official towards the importance of
sustainability in their city and personal life. Illustrate the connections between community based organizations and cities and how these CBOs can help you achieve your sustainability goals. Demonstrate how helping small businesses become more energy efficient and green will help your city’s economy and strengthen your business community.


PowerPoint Slides
Streaming Webinar

 


April 26 12 p.m.
Webinar Title Fundamentals of Social Media
Audience City Staff and Elected Officials
Skill Level No experience with social media
Description This class will focus on explaining the rise of social media, who is on social media, what some of the major platforms are in the social media world and the basic tools people need to execute successfully on social media.

PowerPoint Slides
Streaming Webinar



May 19 2 p.m.
 
Webinar Title Conversing With Residents and Tracking Sentiment
Audience City Staff and Elected Officials
Skill Level Experience and familiarity with Facebook and Twitter Required
Description This class will focus on how to pay attention to what city residents are saying on social media, how to understand residents via online surveys, and how to keep the conversation going. The class will focus on tracking who your residents are, what they are talking about and identify with, and how to best communicate with segmented groups of residents.

PowerPoint Slides
Streaming Webinar

June 16 2 p.m.
 
Webinar Title Calls to Action and Social Media Driven Advocacy
Audience City Staff and Elected Officials
Skill Level Experience and familiarity with Facebook and Twitter Required
Description This class will focus on using social media to track where key stakeholders are on causes and issues, how to educate them on individual opinions and views, and how to solicit action by key stakeholder. The class will also focus on ways cities can connected with elected leaders in Sacramento and Washington DC with their social media communications.


PowerPoint Slides
Streaming Webinar


July 21 2 p.m.
 
Webinar Title Winning Content for Cities
Audience City Staff
Skill Level Moderate experience with social media
Description This class will explore various types of digital content that are highly read/viewed/watched, and when to create and publish them.

PowerPoint Slides
Streaming Webinar

August 18 2 p.m.
 
Webinar Title Metrics for Social Media
Audience City Staff
Skill Level Experience and familiarity with Facebook and Twitter Required
Description This class will review what social media metrics are available, what to interprete from them and how to get the most out of the metrics.

PowerPoint Slides
Streaming Webinar


September 15 2 p.m.
 
Webinar Title Why Use Social Media to Engage with Constituents
Audience Elected Officials
Skill Level No experience with social media
Description This class will use examples of elected officials who have successfully used social media to connect with constituents and enhance two-way communication with those you serve.

PowerPoint Slides
Streaming Webinar

October 20 2 p.m.
 
Webinar Title Legal Restrictions and Policy Requirements for Social Media Engagement
Audience City Staff
Skill Level No experience with social media
Description This webinar will focus on potential legal pitfalls of social media use by cities and highlight the need for policies and procedures to protect the city both legally and with its online reputation.

PowerPoint Slides
Streaming Webinar

November 17 2 p.m.
 
Webinar Title Efficient Social Media Management
Audience City Staff
Skill Level Experience and familiarity with Facebook and Twitter Required
Description This class will focus on utilizing social media management tools (ex: HootSuite) and internal content production best practices (ex: editorial calendars and RSS feeds) to save time, energy and resources when it comes to maintaining your city's social media feeds.

Powerpoint Slides
Streaming Webinar

Additional Resources:
   Nextdoor Government Agency Page
   Facebook Verification Page
   Social Media Planning Template

December 15 2 p.m.
 
Webinar Title Is Instagram for Us?
Audience City Staff and Elected Officials
Skill Level No experience with social media
Description This class will focus on some compelling reasons why your City should create an Instagram account, the kind of content a City can post on Instagram, and also touch on how to efficiently manage the account.

Powerpoint Slides
Streaming Webinar

January 23 1 p.m.
 
Webinar Title "Paying to Play" on Social Media
Audience City Staff and Elected Officials
Skill Level Experience and familiarity with Facebook Required
Description This webinar will focus on Facebook Organic Reach, What "Boosting" a Page can do for your Reach, advertising on Twitter and YouTube, connecting advertising to educational and informative content, and the various ways you can advertise on social media.

Powerpoint Slides
Streaming Webinar

 
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