Behind the creation of Cal Cities
During an assessment of our current brand in 2019, it became evident that the numerous abbreviations for our organization were diluting our brand and that a shorthand name that clearly identified and differentiated our association was needed. This led to the selection of “Cal Cities.”
Cal Cities describes who we are. Cal Cities is unique to our organization. Cal Cities is fresh, dynamic, and member-centric.
The League of California Cities will always be our official name but starting today, get used to seeing Cal Cities in all written, verbal, and digital communications when an abbreviated version of our name is needed.
Where you’ll see Cal Cities
The weekly newsletter is now the Cal Cities Advocate
. Go to our updated Cal Cities social media channels, such as Twitter and Instagram and you’ll see our handle is now @calcities;
on Facebook we are @leagueofcalcities
; and on LinkedIn we are linkedin.com/company/calcities
This transformation and standardization of our moniker is just part of the exciting rebranding initiative Cal Cities has developed over the past year as part of our “Powering Up for California Cities Strategic Grown Plan 2018-2021.”
In 2021, get ready for the launch of a whole new Cal Cities brand identity and website. We are so excited to heighten our visibility and our voice through the Cal Cities metamorphosis.
For more information or questions, please contact the Director of Communications and Marketing Jill Oviatt at email@example.com