The City of Folsom
is teaming up with the Twin Lakes Food Bank, faith-based, and nonprofit organizations to provide food and essential items for community members in need. Nineteen “Stop, Pop, and Go” drive-thru food drives are planned throughout Folsom. The city has completed nine food drives so far and collected 30,000 pounds of food.
Local businesses have also faced unprecedented effects during the pandemic and cities are supporting businesses by promoting takeout orders from restaurants and providing loans to support small businesses.
The City of Goleta rallied support for local restaurants with its Goleta to Go
campaign, which encourages residents to order takeout or delivery from the 70 Goleta restaurants listed on the city’s website. The city hopes to further promote local businesses by asking community members to take a photo of themselves or their family getting takeout or delivery from a Goleta restaurant and submit it with a mention of their favorite menu item. Photos are shared on the City of Goleta’s Facebook
social media accounts
The City of Redlands
is partnering with local businesses and the Chamber of Commerce in Shop It Forward, a local campaign encouraging Redlands residents to do their Christmas shopping now, buying gifts and services online from local businesses for pickup or delivery in December. While many local businesses are struggling with stay-at-home orders that have closed their doors and kept customers away, Shop It Forward seeks to provide income vital to keeping many businesses in operation and money circulating in the local economy until businesses can reopen.
“Local businesses are the backbone of Redlands,” said Redlands Council Member Toni Momberger. “They keep our economy thriving, and they have supported many in the community when times were good. It’s our time to help them.”
Getting residents to shop and order from local businesses during this time is essential, but many local businesses need additional financial assistance and cities are stepping up to provide whatever assistance they can to keep people in business for their communities.
The City of Poway
has committed up to $2 million in one-time funds to create a Poway Emergency Assistance Recovery Loan (PEARL) Program. The objective of this program is to quickly offer financial assistance to independently owned and operated small businesses within the City of Poway to aid in maintaining their business and workforce.
The City of La Quinta
rolled out a $1.5 million small business loan program to help local businesses stay afloat while stay-at-home orders are in place. The City of La Quinta is also partnering with the Greater Coachella Valley Chamber of Commerce to provide free banners to businesses in La Quinta, so they can display “Open for Business” or “Delivery/Take Out” to let the community know they are open to serve essential services.
The stay-at-home order required schools to close and carry out distance learning, which presented issues for families who do not have access to internet at home. The City of Coachella is taking strides to remedy this issue by providing 3,000 wireless hot spots
for students to access internet. The city worked with the Coachella Valley Unified School District on this initiative.
“Education is key to helping our children achieve a better future for themselves,” said Coachella Mayor Steven Hernandez. “This is one way the city can bridge the digital divide and make sure no student falls behind because of a lack of internet service.”
As cities work to provide resources and information to their residents, the League continues to update the coronavirus resource and response webpage
as a resource for city leaders. Daily updates on COVID-19 news, resources, and guidance specifically geared toward local officials will help local governments navigate the current situation and is updated as new developments occur.
Cities that would like to share the actions they have taken in response to coronavirus can contact the communications team at firstname.lastname@example.org
. If you have questions related to COVID-19, please send them to email@example.com