League of California Cities

Goleta Promotes Positivity Among Community Through Photo Campaign

As physical distancing rolls into a second month due to the COVID-19 pandemic, people are stepping up to help friends, neighbors, and strangers. The City of Goleta is working to uplift spirits and promote positive images within their community by launching the #GoodLandGoodPeople photo campaign. The campaign calls community members to send in photos on how families and residents are staying busy and positive during this time, as well as photos of people in the community that are bravely working to provide for our country, including city staff, medical professionals, grocery store workers, and first responders.
The city shares three types of photos from the community including:
  • Creative ways residents are working/schooling/playing/staying busy during the Stay at Home Order.
  • People in the Goleta community to whom the city can pay tribute to for helping others during this time. This includes medical professionals, grocery store workers, first responders, and more.
  • Uplifting images from the community that will make people smile.
City of Goleta Mayor Paula Perotte said, “Now more than ever, we need positive connections to each other. The #GoodLandGoodPeople photo campaign is an excellent way for us to celebrate all the good that is going on in our community during this most difficult chapter. I can’t wait to see all the photos on Goleta’s social media channels.”

Check out how the city of Goleta is supporting its community and displaying LocalWorks through its Facebook (@CityofGoleta) and Instagram (@CityofGoleta) photo campaign. 

This story was featured in the CA Cities Advocate Newsletter on April 22, 2020.
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