The event provides an opportunity to educate and inspire local businesses to take local destination tourism development and marketing to the next level.
The week’s marquee event is Travel Rally Day
, slated for May 5, which will raise awareness about the benefits of travel and provide a platform to amplify how traveler spending supports communities and local businesses. Use U.S. Travel resources – including a helpful Tool Kit
– to develop opportunities and invite media to attend local rallies.
Visit California, the nation’s first public-private partnership established to promote state tourism, is leading the effort to promote the Golden State as a premier travel destination and will host several events throughout the state during National Travel & Tourism Week, which will feature new tourism data and more information on partnership opportunities.
More information about the local impact of tourism in California is available online
Watch for a feature article about tourism and economic development in the May 2015 issue of Western City