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City Officials Can Attend the Sold-Out New Mayors and Council Members’ Academy Via Webcast

January 9, 2015
Next Week’s New Mayors and Council Members’ Academy is completely sold out but the League will also offer the event via webcast.
 
Each session during the Jan. 14-15 event will be individually broadcast so members participating online can chose the topics of most interest to their city.

Registration
 
The cost is $200 to register for the webcast. Participants will receive a code for each session.
 
Register online.
 
Please contact Megan Dunn with any registration questions.
 
Session Details
 
Wednesday
  • 9:30–10:15 a.m.             Effective Advocacy & Key City Issues
    • The most knowledgeable League staff will lead you in establishing practical skills to develop persuasive arguments and testimony that will serve your city’s interest. 
  • 10:30–11:45 a.m.           Basics Boot Camp
    • After a few council meetings you discover that sitting on the “target” side of the dais means, among other things, you must be prepared for anything. Equip yourself with the necessary tools by reviewing some basic rules for new mayors and council members. 
  • 2–3:45 p.m.                   Your Legal Powers and Obligations
    • You were elected to make things happen in your city. Learn the breadth, as well as the limitations, of your powers as a city official. Acquire a basic understanding of the legal authorities and restrictions under which cities and city officials operate with a focus on the Brown Act. 
  • 4–5 p.m.                       Policy Role in Land Use Planning
    • Land use planning is one of the most important aspects of a city official’s responsibilities. It involves the establishment and implementation of the policies articulated in the city’s general plan and its zoning code. Learn about devices and processes in land use planning such as the California Environmental Quality Act (CEQA). This knowledge will help you foster a solid working relationship with your city’s planning commission and planning staff. 
Thursday
  • 8:30–10 a.m.                 Relationship Between City Council and City Manager Staff
    • As an elected official, there are various competing values that drive you and your colleagues. Your success on the council requires an effective relationship with your city manager, city attorney, and staff, in which everyone’s values are respected and represented. Learn how to work together while cultivating each of your diverse roles. 
  • 10:15–11:45 a.m.           Communications and the New Media
    • With public perceptions of today’s government at all-time lows, the question must be asked — how do people learn so much, so fast about government? With such a variety of almost immediate informational sources (internet, podcasting, social media, the blogosphere, etc.), elected officials need to be quick on their feet and develop the necessary skills to address issues. Discover what cities should be doing to communicate with their constituents in the 21st Century and the new forms of media that must be embraced. 
  • 2:15– 4:45 p.m.             Financial Responsibilities, City Revenues Workshop
    • Cover your responsibilities as elected officials in exercising fiduciary accountability and transparency in open government. Discuss the local government financial cycle, elected official financial oversight duties, state and local funding relationships, and identify the four stages of fiscal meltdown. This session stresses the importance of structurally balanced budget tips for setting city council goals and the need for financial policies. Learn to avoid micromanagement and complacency management.


 
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