Resource Articles on Social Media

These social media resources are intended as educational and informational examples only. By making these resources, the League of California Cities does not explicitly or implicitly endorse them. Before adopting any social media policy, it is important to first consult with legal counsel.

General Social Media Articles

• "Never Hire Someone to Do Social Media For You" by Jay Palter, Business 2 Community, Feb. 26, 2013
• "Why your News Organization's Social Media Policy May be Illegal" by Jeff Sonderman, www.poynter.org, June 13, 2012
• "7 Ways to Create a More Effective LinkedIn Profile" by Babble.com, April 18, 2012
• "Why the Gov't Should Take an Interest in Pinterest" by Mike Bernard, Feb. 24, 2012, Oregon Emerging Local Governmental Leaders Network
• "Pinterest: Everything You Wanted to Know About 2012's Hottest Startup" by Todd Wasserman, Mashable, Feb. 14, 2012
• "5 URL Expanders to Help You Avoid Spammy Links" by Amy-Mae Elliot, Mashable, Jan. 10, 2012
• "Best Practices for Developing a Social Media Policy" by J.D. Lasica, SocialMedia.biz
• "Understanding Klout" by Fresh View Concepts, www.wearesocialpeople.com, Nov. 23, 2011
• "How to Create a Google+ Business Page" by Fresh View Concepts, www.wearesocialpeople.com, Nov. 15, 2011
• "Google+ Pages Now Open for Businesses, Brands, Places & More" by Danny Sullivan, Search Engine Land, Nov. 7, 2011
• "'Getting Slizzerd' and Other Social Media Horror Stories" by Michelle Ponto, News10, Oct. 16, 2011
• "YouTube vs. Vimeo: Which Video Site is Best for Business?" by Don Power, SproutSocial Insights, www.SproutSocial.com, Aug. 31, 2011
• "Two Bar Associations Give Employers Another Reason to Adopt Social Media Guidelines" by Elizabeth Arce, California Public Agency Labor and Employment Blog, May 31, 2011
• "5 Social Media Blunders and How to Avoid Them" by Pam Sahota, Ragan's PR Daily, May 25, 2011
• "How to Run a Successful Social Media Contest" by Ben Pickering, Social Media Examiner, May 24, 2011
• "Government Execs Discuss Strategies for Updating Social Media Accounts" by Andy Opsahl, govtech.com, Jan. 18, 2011
• "How to Integrate Video Into Your Social Media Marketing" by Michael Stelzner, www.socialmediaexaminer.com, Oct. 13, 2010
• "9 Elements of a Great Social Media Policy - Using Coca Cola as an Example" by Vivienne Storey, www.mysocialmedialawyer.wordpress.com, Sept. 9, 2010
• "5 Steps for Successful Social Media Damage Control" by Sharlyn Lauby, www.mashable.com, July 9, 2009

Twitter Articles

• "Hashtag Basics: Why They Work, and Why They Fail" by Anthony Salerno, www.prdaily.com, May 29, 2012
• "5 Twitter URL Shorteners With Awesome Features" by Don Power, SproutSocial Insights, www.SproutSocial.com, Sept. 9, 2011
• "How to Add the Twitter Tweet Button to Your Website or Blog"by Don Power, SproutSocial Insights, www.SproutSocial.com, Aug. 30, 2011
• "How to Use Twitter Hashtags" by Don Power, SproutSocial Insights, www.SproutSocial.com, May 17, 2011
• "How to Use Twitter Lists" by Don Power, SproutSocial Insights, www.SproutSocial.com, May 10, 2011
• "The Top Twittering Cities & Counties" by Dan Melton, www.codeforamerica.com, April 19, 2011
• "4 Useful Twitter Automation Tools and How to Use Them" by Krisit Hines, Social Media Examiner, March 30, 2011
• "How To: Get the Most Out of #Hashtags" by Ben Parr, www.mashable.com, March 17, 2009
• "10 Examples How Local Governments Can Use Twitter" by Michael Riedyk, gov20.govfresh, Nov. 11, 2009

Facebook Articles

• "How to Use Facebook Timeline for Brand Pages: New Feature Details" by Josh Constine, www.techcrunch.com, Feb. 29, 2012
• "Moderate Facebook Page Comments: How to Block Specific Words" by Samuel Axon, SproutSocial Insights, www.SproutSocial.com, Sept. 2, 2011
• "How to: Set Up a Facebook Page" by Lauren Drell, www.mashable.com, May 23, 2011
• "How to Measure Your Facebook Engagement" by Mari Smith, Social Media Examiner, April 13, 2011
• "San Francisco integrates city services, 311 and Facebook" by Alex Howard, gov20.govfresh, Feb. 28, 2011
• "Facebook 101 for Business: Your Complete Guide" by Mari Smith, www.socialmediaexaminer.com, Aug. 10, 2010
• "How to Better Engage Facebook Fan Page 'Fans'" by Mari Smith, www.socialmediaexaminer.com, Jan. 26, 2010

Blogroll

• Gov2.0
• Mashable
• Ignite Social Media
• Social Media Examiner
• Soshable
• C7 Group